Cosmetics and Fragrance Marketing and Management Capstone Research Presentations

The capstone project reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary approach to a strategic topic. They present their results to a panel of faculty and industry experts at an industry-sponsored event. 

Beauty in a Shifting Global Landscape

June 22, 2023 • Haft Theater, 365asia

The 2023 capstone presentations of "the beauty industry's think tank" featured six months of global research done in emerging markets such as the United Arab Emirates and India and detailed ways to adapt beauty brands for the future and go-to strategies to harness talent.

Download the Press Release (.pdf)

Play the Recorded Event

2023 Topics and Teams

 

The Future of the Global Consumer

This research aims to identify new drivers of growth for beauty brands by analyzing future predictions and behaviors to develop foolproof strategies that will engage the global consumer over the next decade.

The Future of Global Talent

This research provides a comprehensive overview of the current state of the beauty industry in terms of attracting, retaining, and growing talent, as well as incorporating critical practices through case studies across industries and marketing.